Apple may launch iPhone 5 on August 7.
Barack Obama has just announced via Twitter appreciation for his re-election… on Twitter… not on the radio, not in the newspaper, not on live TV… on Twitter, through social media. Are you on social media? If not, why?
Photo from Mashable.
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.
The iPhone brand
Whether or not you have an Apple device we can pretty much all agree that Apple is innovative when it comes to their marketing efforts. So it may not be a surprise that the upcoming iPhone 5 is creating such buzz across all blogs and social media platforms… except, they have done NO marketing around it, at all. There has not been a single comment, single social media post, there has been NO WORD at all from Apple about this upcoming product. However, over the last 30 days alone there have been almost 620,000 tweets. That is just on Twitter. That does not include the coverage on Facebook, news outlets, or any of blogs.
What other brand do you know that creates such a buzz about one of their products without a single mention from the company? I have been racking my brain to think of even one other example and have yet to come up with one, and why is this? Why is it that everyone (including myself) cares so much about this upcoming product? Is it because it is pretty? Well, that’s true is it a good looking piece of equipment, but that alone doesn’t create this buzz. Is it because it a cell phone that has such good reception? Not particularly, when the iPhone 4 came out it was plagued with reception issues. Is it because the camera is to good? That could very well be part of it, we know that Annie Leibovitz calls it the “snap shot camera of today.” Is it the apps that you can download? This does have great appeal, with the average number just two years ago being 40 apps per iPhone. So is it really any one of these things? I would say it is all of these things in a neat clean and easy to use package. The fact that this single device can not only allow you to video conference with a touch of the screen better then Skype with your mom or boyfriend. It can also take photos that blow people’s mind and hold all your music, while allowing you to be more productive in your professional life through the numerous apps and email.
I am someone who has been a big believer in BlackBerry since the beginning and I remember when I got my first one and all the sudden my productivity at work shot thru the roof. Suddenly I could check all my emails and answer them before I even got into the office. I could take an extra hour at the gym or a walk on the beach and be in the office and plowing through work well before I was even previously done sorting my email.
But we are in a different time now, things move faster and faster. Social media has us answering and conversing with lightening speed. We need a device that allows us to share the photos of family vacations while managing our email and tweeting and posting Facebook updates. For many people the iPhone is that device and Apple has done a BRILLIANT job at marketing themselves, and their products so you know WHY they make what they make. Because in every thing they do they think differently. And above all else, that is what people buy into, that is what people want and that is what people depend on them for, to create products that represent thinking differently.
Are you already searching for iPhone 5 release dates? I will fully admit I have been since March!
Below is an article about the social media buzz around the iPhone 5 that I thought would be pertinent for this topic:
By: Jason Boies
Rumors continue to swirl over Apple’s much-anticipated iPhone 5. Industry pundits are increasingly certain we’ll see the long awaited phone by year’s end and that the device will be a huge leap forward from its previous 4S model.
Sustained Buzz
Limiting our scope to Twitter only, we see references to the still officially unannounced device have hit over 619,000 mentions over just the past 30 days. The buzz has been relatively sustained with references to the device hitting a 30-day low of only 9,846 mentions on July 1.
A pair of tweets on July 16 from two much-followed accounts regarding a rumor of an August 7 launch provided the first solid conversation peek.
Apple may launch iPhone 5 on August 7.
Alas, those were but rumors, meant merely to stoke the flames of anticipation and drive the populace mad with mobile desire. The effects didn’t last, however, and conversation dipped again for several days before rising almost Batman-like on July 23. As social media users dared to trust again, this even bigger and more sustained spike was now being driven by yet another rumored launch date apparently set for September 21.
Sentiment
In the past, we’ve seen just how passionate iPhone users are with regards to their favorite mobile device, many were apoplectic about the arrival of Instagram on rival Android even. “Team iPhone” is a very dedicated fan base, to be sure.
Despite that strong brand loyalty, by using Radian6 automated sentiment we see that of the 27,500 posts with clear sentiment attached, positive tweets only slightly outnumber the naysayers.
The source of most of the negative sentiment is the new charger port. The new device is, apparently, set to drop the wide dock connector in favor of a smaller one, and the Apple faithful have weighed in on this change in droves.
Sorry: Your old Apple chargers won’t work on the iPhone 5huff.to/MzBXT6
Well on the plus side, Apple is changing the dock for the iPhone 5, so all the chargers and plugs we have right now will be worthless
Heard the. iPhone 5 will not work with anything made under it so no iPhone 4 or 4s chargers , docks, ect think it’s pretty dumb
Another reason why I hate Apple is the next iPhone5 will have a redesigned connector port so all docks & chargers will NOT work#Fail
Those concerns aside, the iPhone 5 remains a heavily-anticipated release. Instances of the word “excited” and/or “Can’t wait” account for almost 16,000 total mentions within the profile.
Can’t wait to cop this iPhone 5. I’m gassed
Can’t wait for the iPhone 5 to come out, getting impatient now
The more I see about the iPhone5 the more excited I’m getting
Team iPhone is Global
While the United States accounts for the largest portion of iPhone Twitter conversation (60%) , Team iPhone appears to have chapters across the globe. Sorting mentions by region, we find Japan, the UK, Indonesia, Canada, and Thailand among the top conversation hot spots.
The iPhone 5: A Lesson in Social Media Filtering
It could be argued that your product has not truly entered the public conscience until its name is used by spammers and other online no-goodniks in an effort to collect your clicks. Apple can rest assured that the iPhone 5 has truly arrived. As I began sorting through my results, I found the need to filter out several phrases using the DOES NOT CONTAIN field in the Radian6 topic profile set up that specifically referenced the iPhone 5 (e.g. “iPhone 5 is sooo sexy”, “iPhone 5 is so sick looking”) Eliminating these spambots brought my topic profile volume down considerably, showcasing the need to pay strict attention to what you’re including AND excluding from your social media monitoring efforts.
Are you excited for the iPhone 5? Or do you feel it’s already over hyped? Tell us about in the comments.And for more Radian6 coverage of items making news and other trending topics, be sure to bookmark our “Trending Topics” post tag!
Photo of iPhone by superstrikertwo
Tags: Apple, filtering, iphone 5, mobile, Social Media Monitoring
About the author Jason Boies is a Community Engagement Specialist at Salesforce Radian6. He’s an avid reader, comics fan and film buff. Focusing on current events and healthcare, Jason can be found on Twitter at @JasonBoies where he tweets about health, tech, breaking news and pop culture.
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.
Who doesn’t love an infographic?
How do you measure your social media ROI?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
What is the ripple effect of social media on friends and family?
While some people are finding themselves still having to defend social media, what has been clear from the beginning of marketing is the impact that a personal referral has on a purchase. A girlfriend raving about her new pair of wedges she got from Zappos and how they overnighted so she could wear them on an upcoming date, is an immediate endorsement.
First you have the human touch to the brand, this isn’t a commercial on TV, this is a personal story that is being shared with you by a personal friend.
Second, this is not an endorsement she is being asked to give, she is simply sharing a story about the brand that she feels compelled to spread.
Third, and possibly the most important, this is a trust source, she is your girlfriend, someone you have already vetted to be in your inner group. She is a trusted source providing you with a personal story and therefore an complete endorsement of this brand experience.
When people ask me why social media is important for their brand, time and time again my response is the same; if you have people that love your brand, give them the opportunity to share that love. The example above shows how a trusted source is cultivating the brand’s development and very possibly a purchase. Social media allows you to do this through multiple channels, from sharing a post on Facebook, to a Twitter status update, to posting an image through Pinterest.
How are you seeing brand development cultivated through social media?
Below is a piece from eMarketer with recent stats on the ripple effect of social media on friends and family. If you are more of a quantitative person then qualitative, here is another way to help justify the power of social media:
The Ripple Effect of Following a Brand on Social Media
JULY 10, 2012
Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media
Consumers are influenced by what brands their friends and family follow on social media.
A study from Ipsos OTX and Ipsos Global @dvisor asked internet users worldwide about their presumed action when they saw that a friend “liked” or followed a certain brand on a social network such as Facebook or Twitter. In March 2012, 22% of internet users worldwide said they would buy such a brand. But in the US, that number dropped a bit, to 18% of all US internet users.
While that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%.
As social media gives average consumers a larger reach, the impact of “liking” a brand is growing and becoming more significant for companies. Many companies must cater to their fans on social media as a way to cultivate brand advocates who can support and recommend the brand, and its products and services.
A May 2012 study from internet advertising network Burst Media about web users’ preferences and habits found many reasons why US internet users really followed brands on social media. Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
As consumers continue to interact with brands on social media, and as social media’s influence grows, a “like” or follow can influence the purchase decisions of fellow networkers, even if the reason a brand garnered that “like” wasn’t necessarily to provide an outright endorsement.
See the full coverage here.
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Social Media Bootcamp for Earth Day
Tomorrow we are doing something exciting.
There is no question that social media is being utilized by people across the planet to make a change. We have a post in the works more specifically about this, but… if you live in Santa Barbara and have been interested in the Community Environmental Council now is your opportunity to learn how to share your interest socially.
Tomorrow, Friday the 24th, I will be at the CEC with their Online Marketing Coordinator Michelle Kitson doing a drop-in social media boot camp.
How does this work?
You email Michelle or drop into the CEC offices at 26 West Anapamu Street. Want to know how you invite your friends to Earth Day? Interested in joining our Friends of CEC LinkedIn group? Curious what a hashtag means? From 10am to 4pm we will be there to learn how you can utilize social media to spread the word about CEC initiatives and help our community mobilize for the earth.
See more details here, and I look forward to seeing you there!
*** post by Jordan benShea Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Happy People Makes Happy Money
For those of you that frequent this blog or our Facebook and Twitter streams you will know that we are HUGE believers in Zappos and the way of Tony Hsieh. Not only has his Delivering Happiness book started a movement, but he preaches and practices the gospel that happy employees create happy customers… creates a lot of happy money.
In this recent interview on ABC News by Barbara Walters, Tony talks in depth about the culture he has at times had to fight to keep alive. And making people happy seems worth the fight we say…
How do you create a happy environment?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Twitter for Twitter Good
Social media provides phenomenal communication throughout the world on a variety of topics, but the best of social media is when it does good for others. Check out this recent CNET article on how Twitter is highlighting tweets that have done good for people:
How have you seen Twitter used for good?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
SkyView Projects Owner Jordan benShea on Twitter #PRWebChat
#PRWebchat on Social Media Marketing with @jordanbenshea Location: Your Computer!
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Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
More Adults Using Facebook, Twitter, LinkedIn
Social media is consistently changing, consistently evolving… and while people continue to ask, will it stay? The news stories more and more frequently are reporting how the usage of social media is expanding to a larger and larger audience. Check out this new article today about how more adults are expanding into the social media realm:
Social networking sites like Facebook, Twitter and others are capturing a larger share of the adult population than ever before, according to a report from the Pew Research Center s Internet and American Life Project. Two-thirds of adult Internet users (65 percent) now say… read more.
What changes have you seen in your audience?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Great social media landscape from the very informative CMO.com website.
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives.
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