Facebook Stories
I am sure you have read them before just as I have, the numerous articles on how social media is just a time suck, a platform that is degrading our communication between each other, just teenagers talking to each other or companies try to sell you something, and on and on. But what isn’t being mentioned in these articles is the vast good social media is doing across the world.
What you are not reading is how social media is allowing the spread of authentic and real and true stories in ways that were never before possible. I am consistently on the lookout for how we can utilize social media for social good, how we can take this powerful communications platform which creates interactions across the globe at lightening speed and share a story that would otherwise go untold.
Many times clients ask me where to start when we meet to discuss their marketing needs, and consistently my response is the same, “tell me your story.” I believe the strength of every business and every non-profit is the story. Because above all else your story tells your “why,” why you do what you do, and the why is what people buy, what people get behind, what makes people believe.
The below link came across my Facebook stream and I found myself intrigued with the following post:
Facebook has created a page, website and videos of people from around the globe using Facebook in extraordinary ways. Now to me this is worth my time, this speaks to the power of stories. Does it help the Facebook brand? Absolutely. But is it a powerful example of how we can utilize this communication platform for good? It most certainly is:
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.
Social Media Bootcamp for Earth Day
Tomorrow we are doing something exciting.
There is no question that social media is being utilized by people across the planet to make a change. We have a post in the works more specifically about this, but… if you live in Santa Barbara and have been interested in the Community Environmental Council now is your opportunity to learn how to share your interest socially.
Tomorrow, Friday the 24th, I will be at the CEC with their Online Marketing Coordinator Michelle Kitson doing a drop-in social media boot camp.
How does this work?
You email Michelle or drop into the CEC offices at 26 West Anapamu Street. Want to know how you invite your friends to Earth Day? Interested in joining our Friends of CEC LinkedIn group? Curious what a hashtag means? From 10am to 4pm we will be there to learn how you can utilize social media to spread the word about CEC initiatives and help our community mobilize for the earth.
See more details here, and I look forward to seeing you there!
*** post by Jordan benShea Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Twitter for Twitter Good
Social media provides phenomenal communication throughout the world on a variety of topics, but the best of social media is when it does good for others. Check out this recent CNET article on how Twitter is highlighting tweets that have done good for people:
How have you seen Twitter used for good?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Fearless for Common Good
Amy Jo Martin, Founder of Digital Royalty, Fearless Rockstar
I have been a believer of Amy Jo Martin and Digital Royalty since the beginning. She has long had in me awe of her courage with social media campaigns and initiatives, but today to has be inspired as a woman, an entrepreneur, as a human.
Today Rockstar Martin not only ran the Nike Women’s Marathon, she also had a post go up about her recent scare with breast cancer and the act of being fearless, not only in your personal life but across all realms. She differentiates fearlessness from recklessness and here’s a hint; fearlessness can have you moving mountains and recklessness can have you crashing into those mountains. Sometimes the most important thing you can do is to be clear on what you want, and fearless is the one you want.
As she has such a talent to do, Rockstar Martin brought it back around to social media showcases two examples of using this medium for creating a greater good:
One:
Here’s my fearless wish:
Larry Fitzgerald, NFL rockstar and Arizona Cardinals wide receiver, lost his mom to breast cancer several years ago and he’s tweeting for a cure. Larry is donating ten cents for every new Twitter follower he receives during the month of October.
Two:
Through Facebook, Nike invited young women from across the nation to share their story and share why they should get to Run the Runway here this weekend. Nike selected amazing young individuals who walked off that runway more confident. They will no doubt remember the evening for the rest of their lives.
This is why social media is making the impact it does across the world… because it travels faster and further than any other media platform before it…. it creates waves of information and unity… it creates a movement. The best thing we can do is use social media for creating a greater good.
Thank you Amy, from one woman to another, from one entrepreneur to another, from one human to another. Thank you for sharing your story of fearlessness and encouraging those you reach to do the same.
Rock on.
How have you utilized social media for creating a greater good?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
