Think You’re a Leader? Let’s Test That.
Leadership. It can seem like a simple thing at first glance, but it is by far one of the most complex and committed positions in any organization. On a recent road trip with my brother we got to talking about the characteristics of a good leader, my top three:
- Listen.
- Be more committed to the mission than their title.
- Have the confidence to let their people shine.
One of the reasons I started my own business was due to a lack of leadership I felt in the organizations I worked with, and the team would inevitably suffer. Time and time again I found the self-proclaimed leaders were more concerned with coming across as the smartest person in the room instead of listening to what talented team members had to offer. This not only would hurt the individual group, but the whole organization. There are a handful of people I know who I consider to be great leaders, and these leaders make all the difference in not only the team’s lives but in all the lives that the organization touches. Especially for businesses that are looking to make a difference, a great leader can make all the difference.
Recently I came across this Forbes article and found it to be a fun and yet honest approach:
Everybody thinks they’re a leader – most are far from it. The harsh reality is that we live in a world awash with wannabe leaders. As much as some don’t want to admit it, not everyone can or should become a leader (my take on the born vs. made argument). Simply desiring to be a leader doesn’t mean a person has the character, skill, and courage necessary to be a leader.
If you think you’re a leader, but haven’t been recognized as such, you have a problem. Either you’re incorrect in your self-assessment, or those you report to don’t recognize your talent. Here’s the good news; handled correctly, either scenario can be resolved if you’re willing to do some work.
I’m often asked what it takes to get to the top – it’s as if people want an add water and mix recipe for leadership. While there are many paths to leadership, they’re certainly not all created equal. Perhaps a more telling issue in today’s world is many of those desiring to get ahead, have no desire to help others get ahead.
I never cease to be amazed at the numbers of people in leadership positions that shouldn’t be. Likewise, I’ve stopped being surprised when those charged with leadership development can’t seem to figure out what constitutes a leader. It’s my hope the following list will eliminate the confusion about why someone isn’t a leader. You’re not a leader if…
1. You don’t get results: Real leaders perform – they get the job done – they consistently exceed expectations. No results = no leadership –it’s just that simple.
2. You get results the wrong way: If the only way you can solve the deficit described in point #1 above is through chicanery or skullduggery you’re not a leader. The ends don’t justify the means. If you abuse your influence, don’t treat people well, or confuse manipulation with leadership, you may win a few battles, but you’ll lose the war. Optics over ethics never ends well, and being a jerk doesn’t make you a leader.
3. You don’t care: Indifference is a characteristic not well suited to leadership. You simply cannot be a leader if you don’t care about those you lead. The real test of any leader is whether or not those they lead are better off for being led by them.
4. You’re chasing a position and not a higher purpose: If you value self-interest above service beyond self you simply don’t understand the concept of leadership. Leadership is about caring about something beyond yourself, and leading others to a better place – even if it means you take a back seat, or end up with no seat at all. Power often comes with leadership, but it’s not what drives real leaders.
5. You care more about making promises than keeping them:Leadership isn’t about your rhetoric; it’s about your actions.Leadership might begin with vision casting, but it’s delivering the vision that will ultimately determine your success as a leader.
6. You put people in boxes: Stop telling people why they can’t do something and show them how they can. Leaders don’t put people in boxes, it’s their obligation to free them from boxes. True leadership is about helping people reach places they didn’t know they could go.
7. You follow the rules instead of breaking them: Status quo is the great enemy of leadership. Leadership is nothing if not understanding the need for change, and then possessing the ability to deliver it.
8. You churn talent instead of retain it: Real leadership serves as a talent magnet – not a talent repellent. If you can’t acquire talent, can’t develop talent, or can’t retain talent you are not a leader.
9. You take credit instead of giving it: True leadership isn’t found seeking the spotlight, but seeking to shine the spotlight on others. The best leaders only use “I” when accepting responsibility for failures. Likewise, they are quick to use “we” when referring to successes.
10. You care about process more than people: But for the people there is no platform. Without the people you have nothing to lead. When you place things above the people you lead you have failed as a leader.
Thoughts?
Follow me on Twitter @mikemyatt
Do you know any good leaders? What do you think makes them a good leader? Are you a good leader?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.
The treasured Starbucks cup, and how it’s making a difference.
The Starbucks cup is a nationwide symbol, uniquely crafted to make us feel the comfort of our favorite coffee or tea. It’s recognized as a symbol of relaxation, caffeine on the go, time with friends, and good quality. For this reason the Starbucks cup has never been sold for advertising space and, as far as we know, never will be. It takes years of hard work and dedication to make a brand image this successful, and CEO Howard Schultz is now willing to sacrifice the cup for economic justice.

Schultz is urging employees in about 120 stores in the D.C area to write “Come Together” on every cup as lawmakers come back to work preparing to make a deal that will (hopefully) stop America from “going over the fiscal cliff”. Hoping to use this powerful cup as a tool to sway lawmakers, Schultz has proclaimed that he will not stop in D.C and will move nationwide if need be. This is just another example of Schultz’s creative way of using the world’s biggest coffee chain for more political cooperation from Washington, and for something that he strongly believes in.
How can you use your brand image to make a positive impact? What unique ideas do you have for spreading your cause through the use of your brand?
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Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.
Think color doesn’t matter? It does…. How do you use color in your brand?
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.
Hidden Branding in Logos
Have you ever had an experience where you look at a logo and you do a quick onceover, and then you see it again only to realize all the different aspects you missed the first time?
We found this fun round up with hidden symbols in logos and wanted to share. How much do you think they benefit the brand?
Here are some of our favorites:
NBC Logo
One of the world’s most popular logos features a peacock looking to the right to show that the company is looking forward, not back. [link]

Amazon Logo
Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z. [link]

FedEx Logo
Negative space between the letters “E” and “X” creates an arrow. [link]

View the whole round up here.
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.
Dos Equis goes mobile, literally
Dos Equis is innovating it’s “most interesting man in the world” brand with a new literally mobile initiative.
Do you think it will work?
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Post by Jordan benShea
What is the ripple effect of social media on friends and family?
While some people are finding themselves still having to defend social media, what has been clear from the beginning of marketing is the impact that a personal referral has on a purchase. A girlfriend raving about her new pair of wedges she got from Zappos and how they overnighted so she could wear them on an upcoming date, is an immediate endorsement.
First you have the human touch to the brand, this isn’t a commercial on TV, this is a personal story that is being shared with you by a personal friend.
Second, this is not an endorsement she is being asked to give, she is simply sharing a story about the brand that she feels compelled to spread.
Third, and possibly the most important, this is a trust source, she is your girlfriend, someone you have already vetted to be in your inner group. She is a trusted source providing you with a personal story and therefore an complete endorsement of this brand experience.
When people ask me why social media is important for their brand, time and time again my response is the same; if you have people that love your brand, give them the opportunity to share that love. The example above shows how a trusted source is cultivating the brand’s development and very possibly a purchase. Social media allows you to do this through multiple channels, from sharing a post on Facebook, to a Twitter status update, to posting an image through Pinterest.
How are you seeing brand development cultivated through social media?
Below is a piece from eMarketer with recent stats on the ripple effect of social media on friends and family. If you are more of a quantitative person then qualitative, here is another way to help justify the power of social media:

The Ripple Effect of Following a Brand on Social Media
JULY 10, 2012
Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media
Consumers are influenced by what brands their friends and family follow on social media.
A study from Ipsos OTX and Ipsos Global @dvisor asked internet users worldwide about their presumed action when they saw that a friend “liked” or followed a certain brand on a social network such as Facebook or Twitter. In March 2012, 22% of internet users worldwide said they would buy such a brand. But in the US, that number dropped a bit, to 18% of all US internet users.
While that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%.
As social media gives average consumers a larger reach, the impact of “liking” a brand is growing and becoming more significant for companies. Many companies must cater to their fans on social media as a way to cultivate brand advocates who can support and recommend the brand, and its products and services.
A May 2012 study from internet advertising network Burst Media about web users’ preferences and habits found many reasons why US internet users really followed brands on social media. Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
As consumers continue to interact with brands on social media, and as social media’s influence grows, a “like” or follow can influence the purchase decisions of fellow networkers, even if the reason a brand garnered that “like” wasn’t necessarily to provide an outright endorsement.
See the full coverage here.
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Brand mistakes to learn from the big guys
Mistake can be great learning, or they can be extremely harmful for your business. Here are some great lessons on the power of your brand and doing it right.
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca and aims to help brands maximize their potential through strategic direction and utilization of innovative marketing initiatives. SkyView Projects specializes in social media and brand development and has clients near and far. Learn more at SkyViewProjects.com.
Easter, Chocolate, and Youtube
Being that this past Sunday was Easter, it is only appropriate to make a post around the day. After looking to see what I could share with you all, I thought everyone can relate to commercials and of course candy, especially chocolate on a day like Easter. So, why not share the article from Mashable, The Top 10 Chocolate Commercials Ads On YouTube.
My favorite commercial on the top 10 list is the M&M “Sexy and I Know It”.

Please share your favorite Easter commercial, or candy related! Hope everyone had a wonderful Easter.
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Post By Lauren Flynn







