SkyView Projects | a boutique marketing firm

Mar 20

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DIY video content has grown increasingly popular in the online community, and is currently one of the most sought after sources of content on the web. With sites like Pinterest, Vine, and YouTube pushing both short and extended DIY videos, the market for this kind of content has become huge. The best part is that it’s free! Well, for a little while longer anyways.

Conversations about charging for video content have started, and it looks like the ball has begun to roll. Vimeo has just launched their new service, Vimeo on Demand, which allows content creators to charge for their videos. Creators can choose how much they want to charge for their content starting at $0.99 with a 90-10 splitting fee with creators getting 90 percent. So far, Vimeo on Demand has gotten a great response and is the perfect addition to services such as Netflix and Hulu. Our world of free video content may be changing at a rapid pace, so scroll through your favorites now, and stock up on all of your free music videos!

What do you think the requirements should be for paid content? How would you judge the price of a video? 

Mar 18

Pinterest Announces Updated Design

Pinterest announces today new updated design. What do you think?

Our New Look: More Ways to Discover What You Love

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In January, we asked a small group of pinners to test a new look designed to make discovering things on Pinterest easier. Since then, we’ve talked to some of these folks, analyzed their feedback, and made a few changes.

Today, we’re thrilled to start sharing the new look with everyone. You should see an invitation soon.

New discovery features

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We added a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise, including:

-Pins from the same board: You can explore the entire board without leaving the page you’re on.

-Pins from the same source: Here you’ll find other things pinned from the same website.

-People who pinned this also pinned: This is literally what it says it is. Clever, we hope. We’ll be updating our Android and iOS apps soon to include this.

Other changes

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We wanted to make things simpler and cleaner, without requiring you to learn anything new. What you’ll find are some subtle but useful changes, like bigger pins, so you see more of what you love.

We also responded to some feedback from pinners who told us they hated losing their place while browsing. Now, when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone.

Finally, we rebuilt the foundation on which the website is built. This makes Pinterest more reliable for you and easier to improve for us.

Share your thoughts

Thanks so much to everyone who tested our ideas and gave us invaluable feedback along the way. If you have any other feedback or comments, please leave them below.

Happy pinning!

Jason Wilson, Lead Product Designer, Currently obsessed with pinning to photography.

Share your ideas socially. 

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Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com. 

Feb 19

The Social Business Owner’s Biggest Fear: Hacking.

Every business owner with a social media presence has the same fear: being hacked. In the age of Anonymous, the currently thriving hacker group, those fears become very real as we watch some of the largest companies go down in the hands of equally skilled hackers. @BurgerKing was hacked yesterday, seemingly by the group Anonymous, and it was a long terrible road for this giant fast food company. The Twitter account remained opened and hacked for about one hour until it was able to be shut down and re-started, only when it was re-started the hacker’s Tweets were still there.

Here’s the hacking timeline:

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“It has come to our attention that the Twitter account of the BURGER KING® brand has been hacked. We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics

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While this incident can be scary to all of us independent business owners, keep in mind this usually happens mostly to corporate giants, and if this does happen to you I’m sure someone will have your back.

Share your ideas socially. 

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Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com. 

Feb 08

Google’s INTENSE new Tel Aviv Office.

In December, images became available of Google’s new, dramatic office in Tel Aviv. Taking up 8 floors of the Electra Tower, this office space is anything but dull. The focus of the design seems to be placed solely on the lounge/gathering areas rather than the desks themselves. The open-air lounge overlooking the city, the industrial/urban style restaurants, and the wild texture seen all over the walls, floors, and seating areas all scream modern creativity, but is it too much? There’s a certain level of environmental energy I require in order to be creative, but I’m pretty sure that if I was surrounded by all of this chaos, my little creative mind would drown in a sea of over-decorating. Check it out for yourself!

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Share your ideas socially. 

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Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.

 

Jan 25

Think You’re a Leader? Let’s Test That.

Leadership. It can seem like a simple thing at first glance, but it is by far one of the most complex and committed positions in any organization. On a recent road trip with my brother we got to talking about the characteristics of a good leader, my top three:

  1. Listen. 
  2. Be more committed to the mission than their title.
  3. Have the confidence to let their people shine.

One of the reasons I started my own business was due to a lack of leadership I felt in the organizations I worked with, and the team would inevitably suffer. Time and time again I found the self-proclaimed leaders were more concerned with coming across as the smartest person in the room instead of listening to what talented team members had to offer. This not only would hurt the individual group, but the whole organization. There are a handful of people I know who I consider to be great leaders, and these leaders make all the difference in not only the team’s lives but in all the lives that the organization touches. Especially for businesses that are looking to make a difference, a great leader can make all the difference.  

Recently I came across this Forbes article and found it to be a fun and yet honest approach:

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Mike Myatt

Mike Myatt, Contributor

LEADERSHIP
1/23/2013 @ 1:56AM |9,942 views

Why You’re Not A Leader

Everybody thinks they’re a leader – most are far from it. The harsh reality is that we live in a world awash with wannabe leaders. As much as some don’t want to admit it, not everyone can or should become a leader (my take on the born vs. made argument). Simply desiring to be a leader doesn’t mean a person has the character, skill, and courage necessary to be a leader.

If you think you’re a leader, but haven’t been recognized as such, you have a problem. Either you’re incorrect in your self-assessment, or those you report to don’t recognize your talent. Here’s the good news; handled correctly, either scenario can be resolved if you’re willing to do some work.

I’m often asked what it takes to get to the top – it’s as if people want an add water and mix recipe for leadership. While there are many paths to leadership, they’re certainly not all created equal. Perhaps a more telling issue in today’s world is many of those desiring to get ahead, have no desire to help others get ahead.

I never cease to be amazed at the numbers of people in leadership positions that shouldn’t be. Likewise, I’ve stopped being surprised when those charged with leadership development can’t seem to figure out what constitutes a leader. It’s my hope the following list will eliminate the confusion about why someone isn’t a leader. You’re not a leader if…

1. You don’t get results: Real leaders perform – they get the job done – they consistently exceed expectations. No results = no leadership –it’s just that simple.

2. You get results the wrong way: If the only way you can solve the deficit described in point #1 above is through chicanery or skullduggery you’re not a leader. The ends don’t justify the means. If you abuse your influence, don’t treat people well, or confuse manipulation with leadership, you may win a few battles, but you’ll lose the war. Optics over ethics never ends well, and being a jerk doesn’t make you a leader.

3. You don’t care: Indifference is a characteristic not well suited to leadership. You simply cannot be a leader if you don’t care about those you lead. The real test of any leader is whether or not those they lead are better off for being led by them.

4. You’re chasing a position and not a higher purpose: If you value self-interest above service beyond self you simply don’t understand the concept of leadership. Leadership is about caring about something beyond yourself, and leading others to a better place – even if it means you take a back seat, or end up with no seat at all. Power often comes with leadership, but it’s not what drives real leaders.

5. You care more about making promises than keeping them:Leadership isn’t about your rhetoric; it’s about your actions.Leadership might begin with vision casting, but it’s delivering the vision that will ultimately determine your success as a leader.

6. You put people in boxes: Stop telling people why they can’t do something and show them how they can. Leaders don’t put people in boxes, it’s their obligation to free them from boxes. True leadership is about helping people reach places they didn’t know they could go.

7. You follow the rules instead of breaking them: Status quo is the great enemy of leadership. Leadership is nothing if not understanding the need for change, and then possessing the ability to deliver it.

8. You churn talent instead of retain it: Real leadership serves as a talent magnet – not a talent repellent. If you can’t acquire talent, can’t develop talent, or can’t retain talent you are not a leader.

9. You take credit instead of giving it: True leadership isn’t found seeking the spotlight, but seeking to shine the spotlight on others. The best leaders only use “I” when accepting responsibility for failures. Likewise, they are quick to use “we” when referring to successes.

10. You care about process more than people: But for the people there is no platform. Without the people you have nothing to lead. When you place things above the people you lead you have failed as a leader.

Thoughts?

Follow me on Twitter @mikemyatt

Do you know any good leaders? What do you think makes them a good leader? Are you a good leader? 

Share your ideas socially. 

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post by Jordan benShea

Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.

Jan 15

The Luckie Elf: Photo Contests at their Finest.

When it comes to engaging with consumers online, one of the best ways to increase interaction and traffic is by holding a contest. Encouraging users to have  personal investment in a brand not only drives sales, but increases brand trust. This photo contest, hosted by Luckie + Company, is a great example of how asking consumers to submit something personal can turn into a whirlwind of conversation, excitement, and personality revolving around one brand.

 


To check out the full contest, click here


How can you use a contest with your brand to increase awareness? What incentives would you use? 

Share your ideas socially. 


Jan 03

How is Facebook’s EdgeRank Impacting Your Updates?

So there you are on a Monday morning scheduling out your posts for the week on your social media calendar thinking everything is looking good, you go to check your stats and CRASH! You see your updates are getting very poor responses, what gives? Facebook’s new EdgeRank update, here is a great article from Brian Solis on what you need to know:

What Your Business Needs to Know About Facebook’s EdgeRank

Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community. This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream. Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is optimized and spam is minimized.

Following these events, many marketers and business executives have claimed a sharp decrease in unpaid post reach. Naturally, accusations of greed and corruption were hurled at Facebook as marketers believed that Facebook’s sole motive for this update was to force brands into a paid position to guarantee reach.

The controversy hit new heights when billionaire Dallas Mavericks owner Mark Cuban launched an offensive charging Facebook with a shakedown and thus threatening to move all of his community efforts to other social networks.

“FB is blowing it!” Cuban howled in a Tweet. He continued with a warning Facebook, one that he’s pursuing, “This is the first step. The Mavs are considering moving to Tumblr or the new Myspace as [sic] primary site.” He shared a telling screenshot in his Tweet of the Mavericks’s Facebook page showing a cost of $3,000 to reach one million of the team’s 2.3 million fans. If you do the math however, you’ll see the potential PPM of that equation is more than reasonable at $0.003 per person. Unfortunately, many experts missed this point.

The pile on continued though. We Are Social, a social media agency, and Socialbakers, developing of social network monitoring and tracking tools for analysis published findings that showed the average, organic post reach had dropped by 40% following the update to EdgeRank.

So, is overall organic post reach down?

Yes.

Is overall spam down as a result?

Yes.

Did Facebook purposefully change its EdgeRank algorithm to reduce reach and sell more ads?

Hardly.
If everyone reacted in similar fashion to Mark Cuban, not only would the business lose, fans lose as well. This is something I examined at length following GM’s famous pullout of its Facebook advertising budget earlier in 2012.

EdgeRank Explained

It’s important to understand how EdgeRank works before passing judgment or sparking fruitless debates. Whether you’re leading a paid, earned, or owned strategy, making informed decisions about goals and proper metrics starts with knowing the real challenges and opportunities.

In all honesty, Facebook should do a better job helping businesses understand not only EdgeRank, but how to better leverage the network as a whole in ways that are more meaningful for businesses and the community at large. But, we have to start somewhere.

In a post entitled, “News Feed, Engagement, and Promoted Posts: How They Work,” Facebook Ad Engineer Philip Zigoris aimed to bust myths while educating marketers. It tells the story of engagement and optimization:

Monitoring what types of posts are getting good responses is key, and always has been. UsePage Insights to determine what types of content – videos, posts, questions, etc. – are getting good engagement versus what types aren’t. Take a look at our Page Publishing Guide for posting best practices, and make sure to use our Page post targeting features so that you reach the audiences most likely to respond to your messages. And for posts that you see are getting a lot of responses, you can promote them to extend your reach to more news feeds.

What are the underlying EdgeRank factors that define whether or not someone sees a post in the news feed?

1) Facebook looks at whether or not you’ve previously interacted with an author’s posts or whether or not your friends are engaging around those posts.

2) If content is or isn’t engaged by your social graph and the network at large affects what you see and what you don’t see.

3) EdgeRank also examines whether or not your have interacted with similar types of posts in the past, i.e. photos, videos, polls, etc.

4) If content or page hosts have received complaints by other users, chances are that you will not see it.

Social Media Optimization is the New SEO

Engagement is the key to amplifying reach.

The debate unfortunately masks a much more important and productive discussion. Businesses confuse Facebook as a utility or service that’s there to help broadcast messages much in the same way businesses pay wire services to distribute press releases or brands buy advertisements on TV or radio to reach as many people as possible. Facebook is a social network to help people communicate, share, and discover. With over one billion people calling Facebook one of their digital homes, a social economy is a natural byproduct. Therefore, businesses must learn that relationships are earned and earned again and communities are built upon a foundation of mutual value, entertainment, and empowerment.

A like isn’t an opt in or subscription for marketing spam. It is an expression not a representation of a captive audience. Regardless of your community size, people are not idly waiting for your marketing messages. The reality is that only a small fraction of your overall community will see your posts. People may have Like’d you, but they’re also following friends, family, other brands and important organizations and events. With everyone publishing content, you’re competing for attention in real-time. Instead, consider competing for attention with the right content at the right-time.

Approach EdgeRank with a philosophy of contributing relevance to merit resonance. You can increase reach by optimizing posts, whether paid or organic, through social media optimization (SMO). If engagement drives reach, then design content to not just be consumable, but also shareable. Likes, comments, shares, tags, et al, spark a social effect and extend the life and volume of your updates. Simply publishing or paying for each without considering shareability or SMO is done so in vain.

This is true for any social network.

Whether you pay to play or you invest in organic engagement, the intention behind each strategy must be the same. Be relevant. Make it count. By striving for relevance, you will increase probability for resonance, which will over time contribute to your EdgeRank significance (RRS).

Originally published at AT&T’s Networking Exchange. Learn more about Brian Solis here

How will this information change the way you do updates? How will it change your social media strategy?

Share your ideas socially. 

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post by Jordan benShea

Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.

Dec 28

The treasured Starbucks cup, and how it’s making a difference.

The Starbucks cup is a nationwide symbol, uniquely crafted to make us feel the comfort of our favorite coffee or tea. It’s recognized as a symbol of relaxation, caffeine on the go, time with friends, and good quality. For this reason the Starbucks cup has never been sold for advertising space and, as far as we know, never will be. It takes years of hard work and dedication to make a brand image this successful, and CEO Howard Schultz is now willing to sacrifice the cup for economic justice.

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            Schultz is urging employees in about 120 stores in the D.C area to write “Come Together” on every cup as lawmakers come back to work preparing to make a deal that will (hopefully) stop America from “going over the fiscal cliff”. Hoping to use this powerful cup as a tool to sway lawmakers, Schultz has proclaimed that he will not stop in D.C and will move nationwide if need be. This is just another example of Schultz’s creative way of using the world’s biggest coffee chain for more political cooperation from Washington, and for something that he strongly believes in.

 

How can you use your brand image to make a positive impact? What unique ideas do you have for spreading your cause through the use of your brand? 


Share your ideas socially. 

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Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.

Dec 18

Nonprofit Marketing at its Finest

Managing your nonprofit marketing can be challenging, and daunting. There are so many avenues to choose from, and it can be hard to keep up with the hustle and bustle of social media. At Skyview Projects, we make it our top priority to not only keep your story consistent, but to target your preferred demographic. Skyview Projects has taken nonprofit marketing to the purest and most transparent level, seamlessly delivering your passion to activists all over the country. Your story is powerful, sincere, and real; let us deliver your passion to others that share it. 

Skyview Projects is also an industry leader in multi-platform internet marketing. To find out more about how Skyview Projects can help you, contact us via email or phone here

Share your ideas socially. 

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Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.

Nov 06

Barack Obama has just announced via Twitter appreciation for his re-election… on Twitter… not on the radio, not in the newspaper, not on live TV… on Twitter, through social media. Are you on social media? If not, why?
Photo from Mashable.
Share your ideas socially. 
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post by Jordan benShea
Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.

Barack Obama has just announced via Twitter appreciation for his re-election… on Twitter… not on the radio, not in the newspaper, not on live TV… on Twitter, through social media. Are you on social media? If not, why?

Photo from Mashable.

Share your ideas socially. 

***

post by Jordan benShea

Established by Jordan benShea, SkyView Projects is a boutique marketing firm based in Santa Barbara, Ca. We believe your strength is your story, we share your story through innovative marketing initiatives. The SkyView Projects team provides comprehensive marketing solutions with clients near and far. Learn more at SkyViewProjects.com.